brand strategy
From 2014 - 2016, I served as the Brand Manager of The Nor'easters, responsible for maintaining the public image of the group, building its audience, and promoting major events and music releases.
Each semester, I developed a detailed content=release schedule for each of the group's social channels, doubling the online following each year. I managed the group's website using the Wordpress platform, grew the Facebook Page to become verified, and managed the Instagram and Twitter accounts.
In February of 2016, I composed a fully integrated marketing campaign to promote the release of our fifth studio album, RISE. I created unique content for each individual associated with the project to release at strategic times, scheduled promoted Tweets and posts on Facebook and Instagram, and devised a release schedule optimized according to our engagement insights.
With the buzz I created through this campaign, the album became the first collegiate a cappella album to chart on iTunes and Billboard.
RISE peaked at #112 on the iTunes 'Top Albums' Chart,
#39 on the iTunes "Pop' Chart
#9 on the Billboard 'Heatseekers Chart.'
One of the largest-scale projects I developed for The Nor'easters was our involvement on the docu-series, "Sing It On." After filming the show, I served as the spokesperson for the show throughout the press tour in American and Australia. I also coordinated with Pop Network and Channel V Network to help promote the premiere of "Sing It On" in both America and Australia.
