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During my time as a Talent Coordinator at Scale Management, I ghostwrote an essay for our client, Giannina Milady Gibelli, the breakout star of Netflix’s Love is Blind for Playboy Magazine.
After the first season of Love Is Blind aired in 2020 and rose to the top of the cultural conversation, with Giannina emerging as one of the series’ breakout stars, Playboy Magazine reached out with an opportunity for Giannina to pen an essay opening up about her experience in love, sex, and dating.
While Giannina was excited at the opportunity to be featured in Playboy Magazine, she was not confident in her writing ability, so I was tasked with writing the article on her behalf in her voice. I conducted a sprawling phone interview with Giannina, transcribing key quotes and absorbing her tone and voice to write this essay as her.
The resulting essay I penned as Giannina is copied and linked below:
In today’s pop music industry, pop singers can rise to international superstardom. Superstars like Beyonce and Taylor Swift are not only Platinum-Selling musicians, they’re international moguls. They head major corporations, boast millions of fans all over the world, and have amassed hundreds of millions of dollar fortunes. Adele released her most recent album, 25, and sold over 8 million copies worldwide, in a market conquered by streaming services like Spotify and Apple Music. (Still rooting for you, Tidal!) The insurmountable successes of pop stars like these have started a wave of aspiring singers, hoping to achieve the same level of success.
Add to that the “everyone gets a trophy” lifestyle under which the Millennials that comprise this wave of Pop-Diva-Hopeful’s and you’ve got a pretty saturated market of talent (term used loosely, here). To round out this recipe, add a heaping serving of YouTube, Facebook, Instagram, or Vine and your talent, however ‘special’ it may be, is now broadcast to the world. The end result of this concoction produces the most saturated market of singers in our world’s existence. than ever before.
With this saturated market, being a good singer doesn’t cut it anymore. It isn’t even enough to be a talented singer and a pretty face; those are a dime a dozen in the eyes of today’s talent agencies and record labels. Instead, to ‘make it’ in today’s industry and amass the coveted level of global Superstardom, one must be unique and fill a niche in the market that hasn’t yet been filled. While we’re here, it would be morally folly of me to fail to recognize the major victory here: the industry with arguably the most powerful influence on its impressionable global audiences is now sending a message that rewards individuality. However, we can’t celebrate for too long, as this seemingly positive message has begun to backfire, causing this wave of young hopefuls to change their sound or image to carve out their own niche in the pop market. Behold the latest trend in music: vowel breaking and the rise of the “Indie Pop Voice.”
Whether earning a Division 1 college scholarship, an internal company promotion, or a round of Series A funding, Boston Tech Startup CEO and former starting guard, Matt Engel, has always kept his sights set on team-oriented success.
Through high-pressure athletic performances and years of intensive off-season training to become a Villanova starter, Engel developed an unparalleled regard for hard work and teamwork. With these two core values developed on the field, Engel called one important play to pick up yardage throughout his personal career and the growth of his company.
It has been a year under Engel’s leadership for Attend, Inc., -- a Boston-based startup and emerging leader in intelligent event technology that specializes in streamlining event management, empowering attendee engagement and measuring event ROI. I had a chance to sit down with Engel on his one-year Attend-iversary. I took the opportunity to pick his brain about building Attend and his journey to the top of the professional ladder.
The results are in and in-person events are the best way to achieve your marketing goals.
This is not a new concept. According to Content Marketing Institute’s 2016 B2B Benchmarks, Budgets, and Trends, marketers rank in-person events as the most effective tactic used in their marketing strategy for the sixth consecutive year. That means B2B marketers find events to be the most effective tactic for achieving their most important marketing goals: brand awareness, sales, lead generation, lead nurturing, and engagement.
In addition to marketers crediting in-person events as their most effective marketing tactic for the 6th year in a row, CMI’s 2016 B2B Trends also reports an increase in effectiveness for 2016. The effectiveness rating for in-person events jumped from 69% to 75%. This increase shows that even more marketers are starting to realize the critical importance of events in the marketing mix.
As the PR Manager of Attend, Inc., I developed the #EventHacker hashtag to brand content targeted toward the B2B marketplace to which the company was repositioning. As a way to generate thought leadership and increase brand awareness within the B2B space, I interviewed Field Marketers from other successful Boston startups about their event strategies and created blog posts featuring their top event hacks.
