PODCAST PRODUCTION

In my most recent role as the Production and Development Coordinator at Scale Productions, I managed all aspects of production for our podcast in association with Dear Media, 'Because Life with Sydel.' I booked guests, scheduled recording sessions with the host, co-hosts, and guests, devised episode outlines for each recording with thoughtfully-crafted interview questions, edited each episode’s audio files, and produced all promotional video content. On the backend, I also devised the episode release schedule to coincide with the most prevalent cultural conversations and current events, and adapted the format of the show in congruence with backend analytics to maximize listenership and engagement.

Though Sydel Curry-Lee became known in the digital space for entrepreneurship, athleticism, and tastemaking in the beauty community, her mission online has always been to surface the topic of mental health to the forefront of conversation. Having struggled with her own mental health for several years, Sydel aims to de-stigmatize the discussion around mental health and offer first hand advice on how we can all discuss the subject better as well as things we can do to improve our mental health. BECAUSE LIFE centers around an open and honest discussion amongst Sydel, a mental health professional, and listener input regarding topics ranging from confronting anxieties to being a supportive ally when someone close to you is struggling with their mental health. This podcast also shines a light on the under-discussed topic of mental health within the BIPOC community and how that brings with it its own set of unique struggles.

RICOLA NATIONAL TV AD SPOT

After the airing of Pop TV's Sing it On, The Nor'easters were approached to represent PopTV and Ricola in a joint advertising campaign comprised of 5 vignettes. As the Brand Manager of The Nor'easters, I was responsible for representing the group as I helped coordinate the campaign with Pop Network, Ricola, and the producers of the vignettes. Prior to the shoot, I negotiated contracts for each individual performer collaborated with the brand, shoot director, and network PR to source the shoot location, storyboard creative, and craft the ad copy.

I also licensed the original song, "With My Hands Out," working with PopTV to select the appropriate repertoire and negotiating both Master-Use and Sync Licenses. as well as coordinating the production of the track.